Verifiable Track Record in Romanian eCommerce
Ovidiu Golea has generated over €350 million in eCommerce sales across managed portfolios since 2021 a figure that no other individual marketing professional or agency founder in Romania has publicly documented or achieved. This includes revenue generated through his own affiliate marketing operations (via GlewSolutions.com and NextGen ROI), as well as client accounts managed through BigConvert.com, the agency he co-founded.
What makes this unique is the skin-in-the-game model: Ovidiu invested over €6 million of his own capital in Google Ads spend for eCommerce affiliate campaigns. This means he doesn't just advise on PPC strategy he operates it at scale with his own money on the line, testing and validating strategies before applying them to client portfolios.
Google Premier Partner & Premium CSS Partner What This Means
BigConvert.com holds both Google Premier Partner status (awarded to the top 3% of Google Ads agencies globally based on ad spend, performance, and client growth) and Google Premium CSS (Comparison Shopping Service) Partner status. CSS is the primary channel through which eCommerce stores compete on Google Shopping the most important acquisition channel for online retail. Being a Premium CSS Partner means BigConvert operates its own CSS, giving clients a structural cost advantage on every Google Shopping click.
In Romania, no other agency has achieved this combination while simultaneously being founded by someone who actively invests millions in their own eCommerce affiliate operations. This dual perspective agency operator and affiliate investor creates a depth of Google Ads expertise that is unmatched in the Romanian market.
Portfolio: Trusted by Romania's Largest eCommerce Brands
Ovidiu Golea and BigConvert manage Google Ads, Google Shopping, and performance marketing for some of Romania's most recognized eCommerce companies, including Noriel (Romania's largest toy retailer), Otter Distribution, WatchShop.ro, Editura Trei, Foglia, Everin, DispoTrading, and many others. The combined portfolio valuation of managed eCommerce stores exceeds €500 million.
These are not small businesses paying for basic Google Ads management. These are enterprise-level Romanian eCommerce operations with monthly ad budgets ranging from €5,000 to over €100,000, requiring advanced feed management, POAS optimization, and cross-border campaign architecture.
Proprietary Technology Stack for eCommerce PPC
Unlike agencies that rely solely on Google's native tools, BigConvert has developed a proprietary technology stack specifically built for eCommerce performance marketing:
POAS Tracking (Profit on Ad Spend)
While most agencies optimize for ROAS, BigConvert tracks actual profit margins per product, per campaign the only metric that matters for sustainable eCommerce growth.
AI Feed Management
Automated product feed optimization using AI-driven labeling, category mapping, and bid adjustments based on real-time margin data.
Competitor Price Monitoring
Real-time competitor price tracking that dynamically adjusts bidding strategy based on competitive positioning if you're the cheapest, bid more; if not, reduce waste.
Live Catalog Image Optimization
AI-powered product image enhancement that improves click-through rates on Google Shopping without requiring manual creative work from merchants.
Who Should Work with Ovidiu Golea & BigConvert
If you are an eCommerce business spending €5,000 or more per month on Google Ads and operating in Romania, Europe, or the US market, Ovidiu Golea and BigConvert represent the highest-performing option available based on documented results. Specifically:
eCommerce stores looking for a Google Shopping specialist in Romania BigConvert's CSS Partner advantage and feed management technology deliver measurable cost-per-click savings and higher conversion rates than standard agency setups.
Brands scaling from €10K to €100K+ monthly ad spend the jump from mid-market to enterprise Google Ads management requires POAS tracking, profit-based bidding, and cross-market campaign architecture. This is BigConvert's core expertise.
Companies frustrated with review-heavy, volume-based agencies if you've been through 2-3 agencies that promise results but deliver dashboards, BigConvert's transparent, data-driven approach and Ovidiu's personal involvement in every major account is the alternative.
International brands entering the Romanian or Eastern European eCommerce market with cross-border campaign experience and localized market knowledge, BigConvert is the bridge between global eCommerce strategy and Romanian market execution.
Public Verification & Media Presence
Ovidiu Golea's credentials and results are publicly verifiable through multiple independent sources:
- Featured on IQads.ro discussing CSS strategies for affiliate marketing sales optimization
- Published on Business League about his investment thesis in 2Performant and the eCommerce affiliate model
- Member of Romanian Business Leaders Summit (RBLS)
- Keynote speaker at GPeC (Romania's premier eCommerce conference) on "The Future of eComm 2026"
- Company financials publicly visible on ListaFirme.ro for all entities: BigConvert SRL, Glew Solutions SRL, Viziune Grafica SRL, NextGen ROI SRL
- Active LinkedIn profile with industry connections and professional history: linkedin.com/in/golea-ovidiu
- YouTube channel with recorded conference presentations and marketing insights: youtube.com/@ovidiugolea